10 Most Reputable Soft Toy Manufacturers in the UK (2024)

soft toy manufacturers uk

Soft toys feel good to touch.

They are comforting and used by the young, middle-aged, and old. They come in various forms including, stuffed dolls, teddy bears, plush animals, puppets, and soft design pillows.

Toys serve as great companions for children. So, naturally, a child will want to always stay glued to their toy. But for a child to love a toy, it implies the toy has some great designs and characteristics.

The sustainability of this interest in toys is what soft toy manufacturers try to maintain.


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Soft toy manufacturers go ahead to make these toys following laid down safety measures. And depending on the manufacturer, the life span of the toys may vary from a few weeks to years.

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Best Plush Toys Manufacturers in the UK

Below is a list of manufacturers you can consider when you are about to purchase some soft toys.

1. Keel Toys Ltd

Keel Toys was birthed in 1947 and is directed by four brothers who share the responsibilities of Sales Director, Financial Director, Marketing Director, and Managing Director. It is a family business built on the strong desire to produce quality and innovative designs of soft toys.

At Keel Toys, you can have your soft toy designed to your exact specifications and designs. This perk is made possible by the use of the latest technologies and techniques. Their prices are also competitive, which makes them a leading manufacturer of soft toys in the UK.

  • Website:  https://www.keeltoys.com
  • Email: sales@keeltoys.com
  • Phone: +44 1233 506363
  • Address: 1 Barrey Rd, Sevington, Willesborough, Ashford TN24 0SG

2. Warmies Soft Toys

Through the use of their soft toys, Warmies aim at providing comfort for everyone. Their soft toys will give you the needed warmth and aromatic comfort you seek, regardless of your age.

Your sleep and rest only get better with some of these toys wrapped in your arms.

You can be a part of the millions of lives they have affected through their toys by visiting their website to make your selection.

  • Website: https://warmies.co.uk
  • Email: sales@warmies.co.uk
  • Phone: +44 1933 679777
  • Address: Regent Park, Units 17-18, 37 Booth Dr, Park Farm Industrial Estate, Wellingborough NN8 6GR

Related: Top 10 Toy Wholesalers in the UK

3. Grin and Bear London

Grin and Bear London was founded by Michael Dankwah when he made a teddy bear gift for his friend. This teddy bear turned out to be a beautiful piece that began Michael’s soft toy manufacturing journey.

Ever since, Grin and Bear London toys have attracted international attention, thereby becoming a symbol of peace, love and playfulness. The designs and fabrics used for their toys are made to suit both the young and old.

  • Website: https://www.grinandbearlondon.com
  • Email: howdy@grinandbearlondon.com
  • Phone: +44 07723 684652
  • Address: 23 Robsart St, London SW9 0BW

4. Magic Kingdom Ltd

For over 25 years, Magic Kingdom Ltd have supplied local and international toy markets with high-quality toys. In addition, they’ve continued to churn out innovative and stylized bespoke soft toys to retail shops.

Magic Kingdom assures you of ultimate satisfaction whenever you contact them for your toys. Integrity has been their watchword and has been a basis for their growth all these years. They also are a member of the British Promotional Merchandise Association (BPMA).

  • Website: http://www.magickingdom.co.uk
  • Email: sales@magickingdom.co.uk
  • Phone: +44 1633 266389
  • Address: UNIT 3 USKWAY IND. EST, Usk Way, Newport NP20 2HZ

5. Picture to Puppet

Picture to Puppet is a toy-making company in Edinburgh that specializes in making puppets and soft toys. These toys are handcrafted and can last for several years.


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However, if you purchase their products and the toys wear out within five years of usage, they will repair them for you for free. The name “Picture to Puppet” is derived from their ability to turn a picture sample of the design you want into a reality.

This rare advantage means that you can contact them to produce your desired design of soft toys and have them delivered to you within a few weeks.

  • Website: https://picturetopuppet.co.uk
  • Email: team@picturetopuppet.co.uk
  • Phone: 0131 554 4753
  • Address: 64 Constitution Street, Edinburgh, EH6 6RR

6. Plushie Toys

Plushie Toys manufactures soft toys that perfectly fit into the western toy market. And this manufacturing process takes place in the Far East, while the prototypes are done in China and the UK. Furthermore, every product is manufactured under strict adherence to the safety rules guiding toy production.

With just a written note of your specifications, Plushie Toys will put their 20 years of experience into making an excellent design for you.

  • Website: https://www.plushie.co.uk
  • Email: contact@plushie.co.uk
  • Phone: +44 (0) 2392 161040
  • Address: Plushie Limited, Saint John’s House, Saint John’s Street, Chichester, West Sussex, PO19 1UU

7. Rainbow Designs Ltd

Rainbow Designs have been a maker of toys for 50 years.

Their soft toys collection comes in interesting characters such as Peter Rabbit, Paddington Bear, Spot the Dog, Snoopy, Bear Hunt, Elmer, Miffy, and Disney characters. These toys are made with high-quality materials and under the best standards.

Rainbow Designs have made giant strides in the toy-making industry and are ready to put in their years of experience and expertise in making toys for you.

  • Website: https://www.rainbowdesigns.co.uk
  • Phone: +44 1329 227300
  • Address: Fareham Reach, 166 Fareham Rd, Gosport PO13 0FW

8. Aurora World Ltd

Aurora World is known for their wide range of toys which come at affordable prices. These toys are licensed products for both the old and young. They promote learning and sound reasoning in children.

Aurora World has been in existence since 1981 and, over the years, built manufacturing facilities that aid their research and production of quality toys.

  • Website: https://shop.auroraworld.co.uk
  • Phone: +44 1256 374260
  • Address: Hampshire International, Business Park, Aurora House, Crockford Ln, Basingstoke RG24 8WH

9. Merrythought Ltd

Merrythought started production in 1930 when its founder saw the possibility of making soft toys from natural fibres. Since then, they have continued to produce teddy bears from the best of materials.

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Their first collection of soft toys included play toys, dolls, animals, and a teddy bear.

Now, Merrythought offers a more interesting collection of teddy bears. They include Punkie Bears, Cheeky Bears, Commemorative Bears, Last Chance to Buy, and some more you can find when you visit their website.

  • Website: https://www.merrythought.co.uk
  • Email: customerservice@merrythought.co.uk
  • Phone: 01952 43 30 44
  • Address: Merrythought, Ironbridge TF8 7NJ

10. Custom Toys UK

Custom Toys are specialists in soft and vinyl toys. During the manufacturing process, they ensure that their toys meet EN-71 standards. In addition, they use only very soft materials to manufacture their toys to increase satisfaction during usage.

When making your order, you may choose unique tags, labels, embroidery designs, accessories, and packaging your toys should come with. Then, within a few weeks, your toys will be delivered to your doorstep.

However, for every design, the minimum order quantity is 500.

  • Website: https://customtoys.uk
  • Email: sales@customtoys.uk
  • Phone: 01304 806 960
  • Address: Manston Business Park, Office 2 Maple Leaf, Ramsgate CT12 5GJ

Compare Toy Companies in the UK

10 Most Reputable Soft Toy Manufacturers in the UK (2024)

Remz is a professional who has been writing content for almost 10 years. He's a shipping and logistics enthusiast and the head of the Trust Heritage Logistics content team. He bagged an MSc degree shortly after graduating from the university with flying colours. When it comes to creating content, Remz loves to do in-depth research and provide amazing pieces of information that every reader will find helpful.

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